Advertising campaign VSP 2018.
Proceeding with an advertising campaign in 2018, VSP marketing team has launched 6 advertising blocks during the year. This year, the focus was on solutions for intrinsic safety, on new developments of the partner manufacturer Eaton Electric (former MTL Instruments).
Eurotherm — half a century
of innovative thinking, implemented in technologies and solutions of a world level.
In 1965 a modest start-up company in England marked the beginning of Eurotherm in Worthing (West Sussex, England).
The founders were Jim Hartnett, Gerry Martin, Mike Somerville, and Jack Leonard. This Quartet designed, manufactured, assembled, packed, sold and delivered products. To some extent, product assembly was organized in the garage and on a kitchen table of Gerry Martin. They were facing the task of becoming profitable within the first six months — and the team just did it.
VSP: Ufa Region.
The Ufa Region for VSP means more than just an administrative unit. Russia is a big country. Zooming in the map, one can see such industrial centres as Samara, Kazan, Izhevsk, Perm, Ekaterinburg, Chelyabinsk, Orenburg,… — Ufa is located in the centre of a big industrial cluster.
No wonder that such an extensive geographical region, abounding with both natural resources, and industrial facilities presents great opportunities for business development.
VSP at the exhibition in Samara.
From 23 to 25 «Oil production. Oil processing. Chemistry» exhibition took place in Samara. For the first time VSP participated in the event as an exhibitor.
VSP long term customers are operating in the Samara region: ROSNEFT enterprises in the first place, TogliattiAzot, Lukoil, Transneft, engineering companies, with which we enjoy partnership relationships.
NEFTEGAS-2018, Almaty, Kazakhstan.
During the business trip to Kazakhstan VSP representative, Roman Kanshin, Business Line Manager, held a number of meetings at the key region oil&gas exhibition with company customers and partners, with end user representatives related to VSP businesses
as well as with engineering companies.
On 19 September, 1996 VSP Ltd was registered in the Moscow Registration Chamber.
In 2018 VSP represents a platform, providing for a confident business position today and forming a future potential for the company. The VSP aim is to give the customer a reliable and efficient tool for solving a concrete operational task. Developing our business capabilities today we are aiming at a new special level of work in the future.
proActive: ROSNEFT, Loyalty Programme, Special Customers.
For the company implementing an extended active and proactive agenda in the market, it is important to bring in some system into the process. And it is not just the name attached to one or the other group of customers, the activity is being aimed at. Cooperation with every customer implies its unique special requirements and conditions, and to fully comply with them, it is required in the first place to have a good understanding of the requirements, and to get prepared for each individual meeting or a business trip.
"ROSNEFT Special Customer", Loyalty Programme, Special customers — we singled out three main categories of meetings and business trips in line with the practice carried out by VSP employees.
VSP at the exhibition in Kazan.
A possible participation in the oil&gas exhibition in Kazan, Tatarstan in September, was foreseen by the VSP plan of works for 2018 which was formed at the end of the last year. Republic of Tatarstan is one of the major industrial regions in Russia showing a big potential for further development and growth of production capacities.
There are long-term VSP customers in Tatarstan, at which enterprises MTL IS solutions find wide application — Tatneft, Nijnekamskneftekhim, Kazanorgsynthez,
TAIF-NK and some other end-users; as well as engineering companies with which our company has been cooperating not for one year — GKS, Incomsystem, Volga-Avtomatika, Honeywell, Emerson, Siemens, Yokogawa, …
«For us marketing is a complete business process. We do not separate marketing tasks from other tasks facing our team. Detailed understanding of special capabilities of technical solutions by partners-manufacturers; a programme of competitive intelligence; the whole standard tool set for communication with a customer — site, specialised literature, seminars, exhibitions, … — this is marketing. All this in the end makes it possible to efficiently solve technical tasks posed by our customers».
"ROSNEFT Special Customer": meetings with ROSNEFT and SIBINTEC in Moscow.
"ROSNEFT Special Customer" — an extended programme of actions which VSP is implementing in terms of cooperation development with one of the key customers for both our company and for partners-manufacturers, which solutions the team is representing in Russia. Project design institutes, engineering companies or integrators, companies specialising on commercial aspects, and certainly ROSNEFT production sites represent the list of the programme «organizational infrastructure». Complete ROSNEFT eco system is in the focus of the VSP "ROSNEFT Special Customer» programme.
Dedication to the cause and commitment
to safety: over 40 years of MTL experience in intrinsic safety.
Technologies in the modern world are developing with an unprecedented speed.
Alongside with the development of technologies a key prerequisite of it is the concept of safety in its broadest meaning. From the first safe miners’ lamps to intrinsically safe HMI interfaces – safety issues go hand-in-hand with development of technologies.
«It seems likely that in the future, as in the present, intrinsic safety will play a major part in the pool of techniques that are used to solve problems. It will inevitably become a solution worthy of serious consideration and perhaps the preferred choice of some people and organisations. This, with time, will lead to even greater acceptance.»
Chris Towle, one of the founders of MTL.
PKR: Competition Intelligence Programme.
In the end, the Competition Intelligence Programme is aiming at the quality level of the company services. Continuous research into the market, competitors approach to interaction with customers, gaining better understanding of potential advantages and limitations of alternative solutions available in the market help to generate a holistic understanding of particular products which VSP is ready to offer to a customer for an accurate and efficient solution of a process task.
a project-based approach.
Based on a long-time experience of operation, the VSP team has accumulated unique competences and knowledge of the market with an understanding of real operational expectations and customer requirements.A Project approach – generating bigger value for a customer.
At the beginning of the year we started major work to form an extended pool of partners under the frames of Instrumentation products business line. As of today some initial cooperation with such companies as
WIKA (Germany), which has recently integrated
Micro (India) and SAMI (Italy) into its product portfolio; Panam (India); Fujikin (Japan);
AS-Schneider (Germany); CIR-LOK (China); HSME (South Korea) has been established;
we continue cooperation with Parker Hannifin (USA), for which VSP has been working in the capacity of a distributor since 1996.
VSP: Programme of Advancement.
In the end, the company culture, in the widest meaning, defines the company future potential. One of the key tasks of the Programme of Advancement is to help every VSP specialist to take another step, to get to a new qualitative level of work. Relevant professional knowledge is the key dedicated to make the transfer possible.
The Educational Programme has been underway at VSP from the very start of the company operation, since 1996. The main asset of VSP is knowledge and expertise accumulated by the specialists.
What matters to the customer in the end, is a solution to his technical task in terms of a project realization, be it an IS circuit protection, a reliable flow commutation or an accurate process parameter measurement. An incompetent team cannot expect to hold a successful place in the eco system.
VSP – Parker Hannifin:
20+ years of cooperation.
In March, 1917 a young inventor and entrepreneur Arthur Parker started a Parker Appliance Company to manufacture devices based on a new motion control technology. In 100 years the company grew into a global leader in motion control technologies.
In 2017 this significant milestone served as an occasion to reflect on the achievements and at the same time clearly defined the need for the future development plan.
The history of Parker company is the most fascinating story on its own about technologies transformation for over a 100-years period, both in industry, and in the way of business practices.
Summing up 1/2 2018:
An Extended Meeting.
During the year we hold three key general meetings. (1) As a rule in October we start thinking over the idea of a plan for the next year; throughout the last quarter we formulate a company general plan of works, main priorities, sales plan etc. At the beginning of December there is a meeting held in the company to discuss and formulate main tasks for the year. (2) Early in the year, in January summing up the company operation results takes place; (3) In the middle of the year we take the opportunity for benchmarking of the status of the plan of works and sales plan; introduce any corrections required in case of deviation from an adopted main line of work; revise the company budget for the second half of the year.
On July 13, the company specialists got together at VSP in Moscow to discuss half year results and check plans till the end of 2018. Our colleague from Ukraine, Sergey Kosik, a VSP Regional representative in Ukraine, came especially for the meeting.
The Extended meeting agenda covered two main (1) results and plans, and (2) a special report by the marketing team on the new practice “3I: Learn and Research”.
Attending International INNOPROM exhibition in Yekaterinburg has become a good tradition. On the second week of July, a VSP employee Roman Kanshin, Leading Specialist, was on a two-days business trip in Yekaterinburg.
A business trip agenda comprised four main tasks: (1) meetings at INNOPROM with partners and customers, some new ones and those already established; (2) a meeting with one of the key company customers – VSMPO AVISMA; (3) meetings with integrators, engineering companies of the region under the terms of the Loyalty Programme; (4) meetings with new suppliers and manufacturers in terms of the development of a VSP business line – Instrumentation products and Electromechanics.
A business trip turned to be intense from the point of view of meetings and agreements with all the tasks of the business trip carried out.
ROSNEFT Special Customer:
a business trip to Tyumen.
Last week of June, on 27 and 28, VSP representatives carried out two-days meetings with customers in Tyumen.
The «foundation» of the meetings has been a major VSP Programme «ROSNEFT Special Customer» in terms of which the company specialists are implementing an extensive list of tasks aiming at relationship and business developments with ROSNEFT enterprises. The programme has been launched in 2013 and is being actively developed year by year.
During the business trip a number of meetings with engineering companies took place, both with our long term customers, and we hope, with some prospective partners as well.
An integration potential for MTL solutions in the GMS Neftemash projects; MTL as an efficient alternative, for example, to Widmuller и Phoenix Contact; the latest MTL developments to handle HART signals, new modules in MTL4500 and MTL5500 series which already have proven to be reliable and effective in projects all over Russia, — agenda of the meetings with integrators was interesting and intense.
VSP specialists visited central international oil&gas exhibition in Moscow MIOGE-2018. At the exhibition venue a number of meetings with customers and partners was held, including representatives of the Panam Engineers company, India, on cooperation issues under the Instrumentation business line.
3I: Learn and Research.
At the end of 2017 under the frames of generating and detailing individual professional advancement plans for VSP specialists, the company conducted a series of interviews with the employees. The task set was to discuss possibilities for professional growth, to verify a general educational programme for the next year and to formulate an individual development plan for each staff member complying with the interests of both an individual and the company as well.
As turned out, to put it into practice, i.e. to generate individual advancement plans, was much more of a challenge, than it was thought of at the beginning. There were multiple interviews held, sometimes twice or three times with a person, not everyone got the format of the task straight away, …the process continued far too long. But it was worth it!
The Company prepared multiple offers focused on improvement of the quality level and efficiency of the educational programme: English courses launched on the grounds of the VSP Moscow office – anyone in the team is free to participate; every week an employee is entitled to 5% of the office hours to be spent on education – reading of specialised professional literature; the Company and the employees jointly mapped out plans and stages for professional and career advancement.
Oil&Gas-2018 in Ufa.
VSP representatives, Roman Terekhin, Project Director, and Roman Kanshin, Senior Sales Manager, took part in the work of an industry key exhibition in Ufa region.
During the exhibition, within two days, VSP employees held a number of meetings with company's partners and customers – Bashneft, OZNA, Nefteavtomatika, PETON, Ural-Test, ...
Work in VSP Company.
In the video VSP employees tell about their main goals in operation and about the principles which the company is guided by.
VSP: strategy for development.
Principles do not change. The strategy must be agile, must develop along with the company.
Stage 1: 1996 - 2014
During the years of operation in Russia, Belorussia, Kazakhstan, and other CIS countries, the territories where VSP has been active developing business jointly with partners-manufacturers, we were always following the main principle of work: VSP serving as an interface between a partner-manufacturer and a customer. For about 20 years VSP was focusing exclusively on developing established partnership relationships with MTL, Parker Hannifin, Eurotherm and Emerson. Such an approach paid off – on every line of activity, special for the company, we hold a leading position in the capacity of a team to provide a comprehensive support for partners’ solutions in the market. Time goes forward. Market conditions change.